When you hear the phrase e-commerce platform, what kind of businesses do you think of? Do you think of online stores that sell consumer products like jewelry, clothes, and electrical gadgets?
We cannot deny that e-commerce has quite a niche in the modern consumer product stores. While B2C brands cover much of the online retailers’ space, B2B customers represent some of the most successful online businesses today. B2B brands usually need e-commerce software just as much as the other consumer stores. Resellers and commercial websites, for example, are vital members of the commerce ecosystem since they supply the products that give life to B2C stores. That said, here are three key features that e-commerce solutions much offer to be considered as B2B platforms.
Segmentations with client groups and profiles
While in B2C customers are typically treated equally, B2B usually focus on treating each client differently depending on a number of factors. B2B companies typically classify customers into groups and in the process allow them to set pricing, group-specific content like promotions, payment and shipping options, and minimum order requirements.
Customer specific catalog and pricing
Unlike B2C, B2B organizations can easily sell at different prices based on the customer type or customer group. While you will only be segmenting the customers to personalize their shopping experience, you will always find out the need to offer ‘special’ product pricing to your loyal clients. Needless to say, the ability to set up different prices for any specific product in your catalog and assign the products to specific customer groups is one of the critical pillars of official B2B e-commerce websites since it usually brings your clients closer to you.
Volume purchase and bulk discounts
Many B2B shoppers usually buy in bulk, and while your products can be listed as packs, pallets or cases, you may still want to proceed and offer additional discounts tires that are based on the total quantity to order. For this to take place, your e-commerce platforms must be able to accommodate quantity thresholds that allow bulk discounts. Needless to say, if you expect quantity discounts to work along with your customers’ specific price levels, then you should also expect to be able to easily specify different tiers for the deductions which are based on the customer groups assigned to your specific client base. All these require proper planning and detailed implementation strategy for them to work correctly.
Join us in #Singapore from 6:30pm, Tues 2nd Oct as we cohost a great #event with @goeasyship on how to optimise your #multichannel #eCommerce operations. Registration free but essential – sign up here: https://t.co/YXyDGtYC46 pic.twitter.com/0Za7iRhwuJ
— TradeGecko (@tradegecko) 24 de septiembre de 2018