Choosing an e-commerce platform; do not ignore the basics.


E-commerce has emerged as the single most significant growth driver in the current worldwide marketplace. According to eMarketer, a leading independent market research company, the B2C e-commerce sales will easily surpass $1.5 trillion marks this year which will be a 20% increase from the previous year. Based on these projections, it is clear that e-commerce should be part of your current and plan. Also, it would be better if you paid particular attention to the e-commerce solution you choose and work with.

What is a necessary e-commerce software?

At its purest form, an e-commerce software solution enables businesses to sell their products and services online. In the past, companies had to set up brick and mortar stores which they used to display and quickly sell their products and services to walk-in clients. This was later replaced by standalone e-commerce software solutions which required extensive IT setup and in-house management complete with specialized development teams. These solutions were costly, un-scalable and in many different ways challenging to work with.

Fast forward to today where a new breed of business integrated e-commerce software solution has taken over all the online marketing. This modern solution has helped transform all the needed commerce and business functionalities into a single e-commerce platform through a Software as a Service (SaaS) model. With a full infrastructure that brings together different business applications and the data that feeds them, it is possible and easy to create a relevant, personalized and engaging online experience using different scalable e-commerce platforms.

Key features of a modernized and scalable e-commerce platform

Scalable e-commerce software allows customers to buy different products and services from an online store. In your case, the software solution will link you up with various online shoppers who are interested in the products and services you are selling online. Where such solutions differ is the degree to which they can come together and leverage both front and back-office applications with both their shared data.

E-Commerce platforms support the unification of core business processes where businesses can easily attain complete visibility across their company and in the long run meet their most discerning customers’ expectations. In summary, a scalable e-commerce platform should be able to achieve the following key objectives;

  • Run on a single unified platform
  • Provide a detailed, 360degrees customer view
  • Integrate all managing orders
  • Deliver innovative customer experience and
  • Support unlimited business expansion.

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