How to choose an e-commerce platform


There are thousands of e-commerce platforms out there in the digital market. Some have been designed to work for only a few years while others have been designed to offer long-term services, i.e., for 10 to 20 years. Based on this, the choice you make should always be governed by your understanding of your business and the specific platform you need. So how can you easily make the right decision? Here are five simple tips on what to look at when shopping for one.

Does it allow you to clearly scale without any compromises easily?

An e-commerce website scalability can become a problem if it is not designed well and planned early. To achieve scalability, you must pay particular attention to the hardware, software, and procedures. Needless to say, each platform will have some software and hardware limitations such as the number of products, hardware specifications, and maximum concurrent users.

Thus, when evaluating each e-commerce platform, find out how many products it can easily handle without sacrificing the general performance or other vital aspects that have a direct link to performance. For example, an unresponsive e-commerce website will not only discourage customers and drive them to your competitors but also negatively affect your search engine rankings. A good platform, on the other hand, will help you grow your online business while ensuring great performance.

What kind of platform integration does it offer?

Simply put, your e-commerce website must be integrated with other systems at some point in time. From email marketing and order management systems to financial software and shipping tools, it must primarily work with other devices that enable the smooth running of day-to-day business operations. For example, if you have a simple brick and mortar store in place and are using QuickBooks accounting software, you may want to know which platforms have good integration with QuickBooks so that all the information from orders is automatically moved to your accounting system, in real time. This can save you a lot of hours each month.

Such integrations are vital for business efficiency and usually support revenue in many different ways. However, unless you plan in advance, the cost of implementing the combination can quickly go up and affect the benefits of each of the tools. So basically, you should focus on integrating them during the early stages of setting up your store rather than waiting until you become fully operational before bringing them on board.

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